We build brands that do more than look good—we build brands that convert.
We blend deep strategy with creative execution to create branding and eCommerce experiences that are not only visually compelling, but psychologically resonant and performance-driven. Our background in global agency work, paired with hands-on experience leading award-winning brand stores, gives us a unique advantage: we understand the big picture and we obsess over the details.
We’re not a factory. We’re not a design mill. We’re a small, strategic team who partners closely with clients to make bold, intentional creative decisions that result in clarity, consistency, and meaningful consumer connection. Whether you’re building a brand from scratch or ready to elevate your presence across Amazon, Walmart, or DTC, Indigo brings the strategic firepower and creative finesse to get you there.
Celeste Folsom
Celeste Folsom is a multi-disciplinary creative director, strategist, and entrepreneur specializing in branding and eCommerce experiences that connect with consumers and drive performance.
With roots in global agencies and over a decade of experience spanning creative direction, brand strategy, and digital storytelling, Celeste has worked for and led initiatives for some of the world’s most recognized brands—including Disney, Hasbro, Amazon, Jaguar, and MGA Entertainment.
Before launching Indigo in 2020, she served as Creative Director and Global Creative at top-tier agencies like Wunderman Thompson, where she contributed to high-visibility campaigns and global rebranding efforts. Her career includes extensive experience in hospitality, retail, entertainment, and consumer goods, all of which inform her holistic approach to brand building today.
Through Indigo, Celeste leads with a rare blend of creative instinct and strategic thinking—building brands from the inside out, crafting immersive Amazon and Walmart brand stores, and supporting major product launches across platforms. She currently partners with Brand3P as Director of Customer Experience & Creative, and has served as Director of eCommerce Creative for MGA Entertainment, where she led the redesign of LittleTikes.com and helped earn the award for “Best eCommerce Experience of 2021” for the L.O.L. Surprise Amazon brand store.
At her core, Celeste is a storyteller. Whether developing brand identities, mapping consumer journeys, or directing large-scale creative initiatives, she brings clarity, creativity, and deep strategic insight to every brand she touches.